SEO Analyse für STS Steuerungstechnik

Executive Summary

This comprehensive SEO analysis evaluates STS Steuerungstechnik's current search visibility for the target keyword "blitzschutz firma" (lightning protection company) and identifies strategic opportunities for improving rankings. The analysis reveals moderate competition with significant growth potential through targeted optimization and content strategies.

Keyword Analysis

Target keyword "blitzschutz firma" has 170 monthly searches with competition difficulty of "0.33"

Current Ranking

Client website currently NOT ranking in top 100 for primary keyword

Related Keywords

Website ranks for 18 related keywords, primarily in positions 17-40

Competition

Strong competitor presence includes established firms with higher domain authority

Opportunities

Significant opportunities exist in high-volume, low-difficulty related keywords

Target Keyword Analysis: "BLITZSCHUTZ FIRMA"

Keyword Metrics

Metric	Value	Assessment
Monthly Search Volume	170 searches	Moderate commercial intent
Competition Level	LOW (0.33)	Favorable for ranking
Cost Per Click (CPC)	€1.96	Medium commercial value
Bid Range	€0.67 - €5.81	High variability indicates value
Keyword Difficulty	36/100	Moderately achievable
Search Intent	Commercial/Navigational	Users seeking service providers

Search Trend Analysis

-46%

Monthly Trend

-33%

Quarterly Trend

-33%

Yearly Trend

Analysis: Seasonal fluctuation with peak demand in spring/summer months (April-July), likely correlating with construction and installation season.

Current SERP Analysis for "BLITZSCHUTZ FIRMA"

Local Pack Winners (Positions 1-3)

1

Ried Blitzschutz GmbH

Hünstetten • www.ried-blitzschutz.de

Strength: Strong local presence, Google My Business optimization

★★★★★

4.9/5 (18 reviews)

2

Noack & Findeis Blitzschutz GmbH

Berlin • www.blitzschutzsystem.de

Strength: Perfect rating, established presence

★★★★★

5.0/5 (17 reviews)

3

Blitzschutz Däumling GmbH

Vöhringen • www.däumling.de

Strength: Regional dominance

★★★★★

5.0/5 (10 reviews)

Top Organic Rankings (Positions 5-10)

5

DEHN

www.dehn.de • Manufacturer/Industry leader

Domain Authority: Very High • Backlinks: 315+

Strength: Brand recognition, technical authority

7

Ried-Blitzschutz

Organic listing • 40+ years experience

Specialized service provider

8

Hans Thormählen GmbH & Co. KG

www.thormaehlen.de • 65+ years in business

Regional authority

Current Keyword Ranking of "sts-steuerungstechnik.de/blitzschutzbau/"

Current Keyword Rankings

Keyword	Position	Search Volume	Trend
blitzschutz firma	Not Ranking	170	Target
blitzschutzbau	18	110	from 5
wartung von blitzschutzanlagen	17	210	New
blitzschutzprüfung	20	110	from 17
blitzschutzanlage wartung	25	210	-
blitzschutzanlagen wartung	29	210	from 19
potentialausgleich und erdung	30	90	from 35
prüfung von blitzschutzanlagen	30	260	from 28

Total Keywords Ranking: 18 keywords in positions 17-40

Keyword Opportunity Analysis

Core Service Keywords

Technical Service Keywords

PV-Related Keywords

Long-Tail Opportunities

HIGH-PRIORITY KEYWORDS (High Volume, Low Difficulty)

Keyword	Search Volume	Difficulty	Competition	Current Ranking
blitzschutz firmen	170	25	LOW	Not ranking
blitzschutz einfamilienhaus	110	15	LOW	Not ranking
blitzschutz erdung	210	Not rated	MEDIUM	Not ranking
blitzschutz normen	140	15	LOW	Not ranking
fangstange blitzschutz	390	Not rated	MEDIUM	Not ranking

Technical Service Keywords

Keyword	Search Volume	Difficulty	Current Ranking
blitzschutzanlage wartung	210	1	Position 25
prüfung von blitzschutzanlagen	260	Not rated	Position 30
wartung von blitzschutzanlagen	210	Not rated	Position 17
blitzschutzprüfung	110	Not rated	Position 20

PV-Related Keywords (Growing Market)

Keyword	Search Volume	Current Ranking
potentialausgleich bei pv anlagen	880	Position 37
potentialausgleich pv	140	Position 33
pv-anlage potentialausgleich	880	Position 37
erdung pv-anlage ohne blitzschutz	70	Not ranking
äußerer blitzschutz pv-anlage	40	Not ranking

Easy Wins (Search Volume 50-200, Low Competition)

Keyword	Search Volume	Competition
"blitzschutz trennungsabstand"	210	LOW
"potentialausgleich blitzschutz"	210	LOW
"innerer und äußerer blitzschutz"	50	LOW
"trennstelle blitzschutz"	320	LOW
"blitzschutz überspannungsschutz"	320	Difficulty 18

Competitive Keyword Strategy

Keywords to Target by Priority

Tier 1 - Immediate Focus

Tier 2 - Secondary Focus

Tier 3 - Long-tail & Specialized

Tier 4 - PV Market Opportunity

Keyword	Monthly Searches	Notes
blitzschutz firma	170	Primary target
blitzschutz firmen	170	Keyword Difficulty 25
blitzschutz einfamilienhaus	110	Keyword Difficulty 15
blitzschutzbau	110	Already ranking #18
blitzschutzprüfung	110	Currently #20

Keyword	Monthly Searches	Notes
blitzschutz erdung	210	Medium competition
fangstange blitzschutz	390	Medium competition
potentialausgleich blitzschutz	210	Low competition
blitzschutz normen	140	Keyword Difficulty 15
trennstelle blitzschutz	320	Low competition

Keyword	Monthly Searches	Notes
blitzschutz trennungsabstand	210	Low competition
innerer und äußerer blitzschutz	50	Low competition
blitzschutz überspannungsschutz	320	Keyword Difficulty 18
wartung von blitzschutzanlagen	210	Currently #17
prüfung von blitzschutzanlagen	260	Currently #30

Keyword	Monthly Searches	Notes
potentialausgleich bei pv anlagen	880	Currently #37
pv-anlage potentialausgleich	880	Currently #37
erdung pv-anlage ohne blitzschutz	70	Not ranking yet
äußerer blitzschutz pv-anlage	40	Not ranking yet